5 Of The Best Email Marketing Tips

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This phase of the pandemic has meant the resumption of fairs and face-to-face events, albeit with limitations. Precisely these limitations on movement and physical interactions – we think of online moments as the equivalent of dinners, coffee breaks, parties, etc. – make it even more important to focus on the content strategy around an event , both if it is full digital, mixed or 100% face-to-face. Here the key steps, from my point of view, are two: start by redesigning the event experience and ask yourself: what are the wants and needs of the participants and how can I use the content to satisfy them?

We have then that a video with the interview with the guest of honor becomes even more important to enrich the invitation Counting on the professionalism of photo and video content creators: we have an ever-growing Algeria Email List amount of content available, potentially infinite. At the same time, in recent months, we have learned to appreciate increasingly well-cared content. Even SMEs that in the early months of the pandemic equipped themselves to host a do-it-yourself direct Instagram broadcast have learned to do better over the months.



The same is true for so many product presentations on video calls: in short, the average level of expectations for the quality of photographic and video content has increased . For SMEs that really want to get the best out of content in relation to fairs and events, I therefore advise investing in professional content creation. I'm not necessarily talking about technically perfect content, I'm talking about photos and videos where professional photographers and video makers interpret the communication goals, know the rules of the platforms, cut the narrative just right, and actually manage to create something exciting. and attractive.